Local trades website checklist.

Get found nearby

• Your business name, phone number and the towns you cover on every page
• A page for each service you want more of, in the words customers search for
• A free Google Business Profile that links to your website
• A few photos of real jobs, with a line on what you did and where

Make it easy to book

1. Put a Book a time button at the top of every page.
2. List the jobs people can book online and how long each takes.
3. Take a deposit for longer jobs, so a no-show doesn't cost you the slot.
4. Turn on reminder emails the day before.

Look like a real business

• Email from your own domain, not a free address
• Your licence and insurance details where customers can see them
• Clear prices or a starting price for common jobs

Keep customers coming back

Every booking adds the customer to your list. A short email after the job, and a seasonal reminder (like a furnace check before winter), brings repeat work without a single phone call.